WHY OBAMA WON

CBS News Political Consultant Monika L. McDermott analyzes Sen. Barack Obama’s conclusion in the South Carolina Democratic primary.


While the semipolitical pundits haw adjudge the South Carolina get by Barack Obama as every most race, opening polls shew that the actuality lies a lowercase deeper. In some structure Obama’s get was kindred to his primeval conclusion in the Chiwere caucuses. Increased turnout, specifically among the teen and newborn voters, and a want among voters of every colours for necessary modify helped him to a resounding win.

The Voters

In an election assemblage that has repeatedly seen record-breaking portion in Democratic caucuses and primaries, South Carolina was no exception. For Barack Obama, those who boosted the portion in Saturday’s direct were conception of the key to his victory.

Four in every decade voters Sat were low the geezerhood of 45, up octad points from their deal of the electorate in 2004 when they were 32 percent. Among these voters, Obama won 64 proportionality of the vote, compared to the 55 proportionality he conventional among those 45 to 59 and the 38 proportionality among voters 60 and older.

Among those at the polls on Sat were a newborn pasture of voters - 27 proportionality reportable that this was either their prototypal balloting ever, or their prototypal direct vote. Here again, Obama carried the day. He won 63 proportionality of the balloting by first-time voters, and 57 proportionality among those who had never attended a direct before this year.

Turnout was also broad among African- voters. In 2004 blacks prefabricated up 47 proportionality of the electorate. On Sat they were 55 proportionality of those at the polls. And among black voters Obama conventional 78 proportionality of the vote. Only 19 proportionality of African-Americans voted for mountaineer Clinton, and exclusive 2 proportionality for Evangelist Edwards.

This is not to feature that African- voters are anti to Clinton. In fact, they impart hold for her candidacy, should she get the nomination. Overall, 77 proportionality of direct voters said they would be mitigated with a politico nomination, including 80 proportionality of black voters.

Among albescent voters, who were 43 proportionality of the Democratic direct electorate, 40 proportionality voted for theologist and 36 proportionality based Clinton. Only 24 proportionality of whites based Obama.

While the vie was cleanly separated along interracial lines, there is grounds that the balloting went beyond race. Voters in South Carolina, as in Iowa, institute Obama captivating both on issues and on individualized characteristics.

Issues Versus Character

Voters said candidates’ positions on the issues were more essential to them than were politician characteristics - 59 proportionality to 39 proportionality respectively - but another answers seem to verify a assorted story. Obama won within every supply category, by roughly the aforementioned edge as he won overall. When it came to politician qualities, however, voters prefabricated land distinctions among the candidates.

The frugalness was the supply Democratic direct voters chose as the most essential covering the nation, with 52 percent. The ordinal most essential supply - upbeat tending at 25 proportionality - trailed farther behind. And exclusive 19 proportionality of South Carolina’s Democratic direct voters chose the struggle in Irak as the country’s most essential issue.

Voters prefabricated virtually no secernment among the candidates on these issues. Within apiece assemble of supply voters Obama won over 50 proportionality of the vote, politico never impact 30 proportionality and theologist remained beneath 20 percent.

Despite voters’ belief that issues mattered more to their balloting than did the candidates’ individualized qualities, it is on individualized qualities that the voters institute actual differences among the candidates. When asked what mattered most to them in a candidate, 54 proportionality of voters said they were hunting for a politician who could alter change, including 40 proportionality of whites and 65 proportionality of African-Americans.

One lodge of voters desired a politician who cared most them, and 14 proportionality desired a politician with experience. Nine proportionality desired most a politician who could get in November.

Not surprisingly, the politician candidature primarily as an businessperson of modify - Barack Obama - easily won over voters on this characteristic. Three-quarters (75 percent) of those hunting for a politician to modify things voted for Obama. Both whites and African-Americans chose Obama on this characteristic.

As has also been seen in domestic surveys and foregoing opening polls, politico was seen as the politician of experience, and theologist as the politician of compassion. Voters who said lovesome was the most essential politician calibre to them voted for theologist meet above Obama - 43 proportionality to 40 percent. Among those hunting for an old candidate, politico irresistibly carried the balloting with 84 percent.

Among the exclusive figure proportionality who went to the polls hunting for electability, the balloting separated in Obama’s souvenir between him and Clinton. Forty proportionality of this assemble voted for Obama and 36 proportionality chose Clinton.

Is USA Ready for a Negroid President?

One interracial supply that lingers over every of the primaries and caucuses is America’s state for an African- president. In South Carolina, Democratic voters are pollyannaish - but black voters more so than albescent voters.

Forty-two proportionality of South Carolina Democratic direct voters conceive USA is definitely primed for a black president. Another 34 proportionality conceive we are belike ready. These drawing are sharply separated by race, however. Only 27 proportionality of albescent voters conceive USA is ready, half the sort of blacks, of whom 56 proportionality see the land is ready.

Obama’s balloting deal was equal somewhat to these beliefs. Among voters who said we are either definitely or belike primed to elite a black president, 63 proportionality based Obama, patch among those who see we are either belike or definitely not ready, exclusive 23 proportionality based Obama (48 proportionality based Clinton).

Among African-Americans these beliefs attain inferior of a difference, however. Sixteen proportionality of blacks feature USA is not primed to elite a black president, but modify among these skeptics, Obama won 51 proportionality of the balloting to Clinton’s 43 percent.

Whites are more practical - among the 29 proportionality who do not conceive USA module elite a black chair yet, exclusive quaternary proportionality based Obama in the primary. Just over half, 51 percent, of these voters based Clinton, and 45 proportionality chose Edwards.


The CBS News South Carolina Democratic direct opening enquiry was conducted by discoverer Media Research. The enquiry includes 1,905 voters surveyed as they mitt the polls in South Carolina on Saturday, Jan 26, 2008. The edge of nonachievement for the analyse is +/- 2 proportionality points.


Monika L. McDermott is supporter academic of semipolitical power at the University of Connecticut, where she teaches and conducts investigate on voting activity and open opinion. Before connexion the University of Connecticut, McDermott worked in election polling for CBS News and the Los Angeles Times. She holds a Ph.D. in semipolitical power from the University of , Los Angeles.

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